300px-Web_fonts

Choosing the right font for your Website

There may be some web and graphic designers that claim that certain fonts are overused, but there may be a reason why certain fonts are seen everywhere on websites. They are fonts that are easy to read. When it comes to designing a logo, you may want to stay away from such fonts as Times New Roman, Arial/Helvetica, Impact, Papyrus, Comic Sans, Copperplate, Bank Gothic, Brush Script and Courier. But when it comes to choosing the right font for your website's main content, you want to stick with a font that is readable. (more...)
x-height

Large x-height Advantage, Explained!

X-height is simply the height of the lowercase x in a given alphabet. Many regard that relative x-height of a given typeface as a factor in readability, believing that a larger x-height better accentuates the distinguishing characteristics of the lowercase letters simply because the main body of the letter is larger. (more...)
typography

Top Five Sites that You Need for Typography Inspirations

Typography is very important in a design because it connects to the content or idea that you want to relay. That is why as a designer, you need to know and understand the secrets behind typography, and I mean it. (more...)
arturkazak-quote3revisions-300x240

Visual Quote Project

My visual quote project.

Quote by Lionel Trilling

Visual Quote 1- For my first quote I chose comic sans font to represent immature. I made it all lowercase to make it look small and immature. For “Mature artists steal” I used Futura bold to represent it in all caps. (more...)

FedEx Logo Studies

FedEx Logo

Lindon Leader’s the “FedEx” logo vas very important to the design world. His logo is one of the most known logos today in the United States and even throughout the world. The logo is very simple but if you look closely you will notice what makes it different. In between the E and the X there is an arrow pointing out to the right. It is said that the arrow represents a hint of motion. Often when looking at the logo, most will not notice the significant detail. I know I didn’t until I did the research. But after seeing it once it’s something that will always stand out.  The logo is used in all the different companies of FedEx such as FedEx Express, FedEx Freight, FedEx Ground, FedEx Kinko's, FedEx Trade Networks, and FedEx Services. The original version of the logo the color of Fed was purple and the Ex was orange. On all the variations of the logo the “Fed” is always purple, but the Ex’s vary. The Ex in the FedEx Freight is Red, the Ex in the Fedex Ground is Green, The Ex in the FedEx Kinkos is Blue, The Ex in the Trade Networks is Yellow, and the Fedex Services is Grey. The logo is used in many places such as the FedEx trucks, Airplanes, on packages, on TV, Print materials, on the web. You will see this logo pretty much anywhere. This logo was made in 1994, at the time Lindon Leader was working as a Senior Design Director at Landor Associates, San Francisco. In an interview Leader said that thought to make an arrow between the E and the X was after many ideas were being reviewed. He said he tried different kinds of arrows before he got to use the final one. The designer also admitted to manipulating the font. He worked with Univers 67 (Bold Condensed) and Futura Bold. He said that he took the best characters from both the fonts and put them together. Artur Kazak | Akwebstudio