Search Engine Optimization

All You Need To Know About SEO

What is SEO? It is an abbreviation for Search Engine Optimization. What exactly does SEO do? It is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines. In fact SEO represents a science, the most important and effective science existing on the internet today. (more...)
logo-design-now

Create a Good Vision of your Logo

The only way a logo can be good is if it has a strong concept behind it. This concept should have a direct connection between the logo and vision of something that logo should represent. A logo is a core of visual identity and visual communication so it will only work if it really sends out the message it represents. (more...)
website-advantage

Build your Company Website- Top Five Advantages, Revealed!

Why is it an advantage to a company to have a web site? Website does not exist last decade and many companies today are still running successfully and earning profits without having or needing a web site? So what is the point of this website and its impact to your business venture? (more...)
branding-helps-your-business-stand-out

Be Different, make a Brand!

Branding is very important in considering the name of your company. Deciding on a name is not a stroke of luck, but instead it is an in-depth process and analysis of names and meaning. First of all, it is very vital to have a simple yet catchy label for your company so that the consumers can easily remember your brand name. (more...)

How to convince your clients they need a brand and not just a logo

The following advice comes from from the May/June 2010 issue of Layers Magazine, and was written by brand identity designer Andrew Sabatier.
How to convince your clients they need a brand and not just a logo
“Explain that you should be employed to find a brand idea that will form the basis of all the company’s branding (and perhaps even future business decisions) of which a logo should only be one expression, an idea that is likely to form the basis of a the brand’s overall approach. Such an idea may already be a defining characteristic of the business waiting to be celebrated in the branding.
Point out other brands your client admires that can be identified by branding elements that are not the logo. Some well-branded businesses can be identified by their color, typeface, photographic, illustration, or even copywriting style alone, or (more commonly) a carefully selected combination of these elements. Try to point out the underlying idea that determines all these other brand elements.
Your client’s success is your success. Sell a process to your client; a process you’ll guide them through and that will enable you to decide on a brand identity solution together. This will help you to establish a long-term relationship with your client. If you deliver good ideas they will be more likely to consult you again to develop the brand ideas even further.
Avoid references to the word “logo,” rather talk about the marks of a brand of which there should be a primary “brand mark” (two words). Replace “logo” with “brandmark” (one word). This will help you and your client to think about the overall experience of the brand and not just the logo in isolation. Logos are only meaningful in context and they should be seen to add value to that context. It is unlikely that a logo alone will be able to add sufficient value to a business. Logos are best employed in a system of brand marks that determine a unique brand experience.
Avoid logo beauty parades. Don’t only show different logos; logos are usually abstract expressions of an idea. Show how the logo idea relates to other brand expressions of the same idea. Show how an idea works in other situations, not just on stationary. The better the idea, the more unique, adaptable, and valuable it will be, and the higher the fees you can justifiably charge. Dedicated logo designers are a dime a dozen whereas brand identity designers offer far more value and often dramatically improve business for their clients.”
Let me know what you think about this article. I found it very inspiring.
The following advice comes from from the May/June 2010 issue of Layers Magazine, and was written by brand identity designer Andrew Sabatier.

How to convince your clients they need a brand and not just a logo

“Explain that you should be employed to find a brand idea that will form the basis of all the company’s branding (and perhaps even future business decisions) of which a logo should only be one expression, an idea that is likely to form the basis of a the brand’s overall approach. (more...)

FedEx Logo Studies

FedEx Logo

Lindon Leader’s the “FedEx” logo vas very important to the design world. His logo is one of the most known logos today in the United States and even throughout the world. The logo is very simple but if you look closely you will notice what makes it different. In between the E and the X there is an arrow pointing out to the right. It is said that the arrow represents a hint of motion. Often when looking at the logo, most will not notice the significant detail. I know I didn’t until I did the research. But after seeing it once it’s something that will always stand out.  The logo is used in all the different companies of FedEx such as FedEx Express, FedEx Freight, FedEx Ground, FedEx Kinko's, FedEx Trade Networks, and FedEx Services. The original version of the logo the color of Fed was purple and the Ex was orange. On all the variations of the logo the “Fed” is always purple, but the Ex’s vary. The Ex in the FedEx Freight is Red, the Ex in the Fedex Ground is Green, The Ex in the FedEx Kinkos is Blue, The Ex in the Trade Networks is Yellow, and the Fedex Services is Grey. The logo is used in many places such as the FedEx trucks, Airplanes, on packages, on TV, Print materials, on the web. You will see this logo pretty much anywhere. This logo was made in 1994, at the time Lindon Leader was working as a Senior Design Director at Landor Associates, San Francisco. In an interview Leader said that thought to make an arrow between the E and the X was after many ideas were being reviewed. He said he tried different kinds of arrows before he got to use the final one. The designer also admitted to manipulating the font. He worked with Univers 67 (Bold Condensed) and Futura Bold. He said that he took the best characters from both the fonts and put them together. Artur Kazak | Akwebstudio