What is SEO? It is an abbreviation for Search Engine Optimization. What exactly does SEO do? It is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines. In fact SEO represents a science, the most important and effective science existing on the internet today.
If you have a website you might know by now that it is important for your customers to be able to see your website by just typing a single word or phrase. This is what we call niche language, niche language simply means using terms and phrases in your website or blog copy that are most commonly used by people when they type what they are looking for into a search engine. These phrases are also noted and collected by the search engine bots and spiders that belong to the search engines. The friendlier the copy in your web site is to the search engine spiders, the more likely people are to find you (which of course increase your sales.) In addition, the more hits you get from people searching for your products or services the higher your web site will be indexed on the search engine pages. A search engine friendly web site is one that appeals to tiny robots called “spiders” that search the World Wide Web for your site every time someone types in a search for information. The idea is to have copy on your website that is a combination of both. The intention of SEO copy-writing is to elevate your site’s ranking in the search engines by including what are called targeted keywords and keyword descriptions right in the body of the text. These keywords are obtained by finding out how people phrase their requests when they input a request into the search engines. Most people obtain their keywords by doing a bit of market research. The keyword content is located by using a keyword search tool such as the Wordtracker keyword search tool. Once the top ten to twenty most-searched-for keywords are found, articles are then created around each of these key phrases and posted to the web site. Each of these new search engine optimized articles creates new pages or the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article, and other search engine optimization services, is mainly a way to increase sales or membership conversions by increasing your visibility in the search engines.
STEPS INVOLVED IN SEO:
Step 1: Website modification
This step includes adding optimized content to all pages in the website. This is necessary because targeted keywords have to be added in the right density at the right places.
Step 2: Add tags
Add or make changes to Meta tags, Title tags, H1 tags, H2 tags, all in anchor text, and alt tags for images, after keywords research. Studying the previous month’s keyword usage statistics provided by the major search engines does keyword research based on which the good keywords are decided.
Step 3: Link building
A. Inbound links:
Make the website available in about 300 directories and 90 search engines and trade forums to build up on number of incoming links to the website. All submissions are done manually including major search engines like Google, Yahoo and MSN. Multiple or repeated submissions
are not necessary as most directories and search engines keep updating themselves using their robots or spiders.
B. Reciprocal links
Create a links page and make link exchanges with relevant websites. Find out all competitor websites with good ranking and analyze where they have placed their links. Then make sure our link is also placed there. Gradual build up of relevant and quality reciprocal links regular verification of reciprocal links.
Step 4: Maintenance
Report on improvement in ranking on a regular basis re-optimization and resubmission based on client feedback website statistics monitoring and conversion tracking.
As a business or a business owner SEO is very useful and very important if you want to gain popularity among customers today. That is why SEO is one of the best techniques that is required for any kind of business website because without website visibility there is no chance to increase sales.
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