Be Different, make a Brand!

Branding is very important in considering the name of your company. Deciding on a name is not a stroke of luck, but instead it is an in-depth process and analysis of names and meaning. First of all, it is very vital to have a simple yet catchy label for your company so that the consumers can easily remember your brand name.

Another fundamental in branding is to associate the name of your company with a positive value, position, or characteristic. Consumers will have an easy way to retain the name of your company in their minds if they can associate positive qualities.

Branding is certainly a complicated topic – a lot of online articles & tons of books have been written on the topic, however to make it simple and easy to grasp, you could describe a ‘brand’ as an organization, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that point of view, it is a fact that the audience “makes” a brand; the designer forms the foundation of the brand.

Imagine your company trapped in the crowd of your competitors in the same business niche you are in, all of you crave to get the attention of the audience or technically speaking, the “market share”.  If you want to stand out from this crowd and attract prospects to your business, you are going to have to brand yourself and take the lead.

The benefits of branding yourself include:

* Being the top company in the mind of the people when they think of your industry

* Gain reputation as an expert in your field

* Instant recognition of what you do and how your business can help the prospect

* catch the attention of the prospects and be viral to you rather than having to chase after them

* Creating brand equity that could be a great help if you want to launch other products, projects, or to even switch industries altogether in the future

Branding is not just for business only. There is also such thing as personal branding, in which you will want to put some effort into branding yourself to gain reputation as an expert in your field. For example, if you are a web developer, building a website that displays your experience and expertise can assist you in finding employment, in the event that you need to change jobs. It can also open the door to other opportunities if you want to get involved in a part-time business or get out of the cubicle altogether.

The essential idea and foundation behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the vision and mission of the business as a whole.

It is the consistency of this core idea that makes up the company, motivating it, presenting what it stands for, what it believes in and why they exist. It is not just about the color combinations, typefaces, logo and slogan; it is about the well illustrated idea that the audience can easily catch up when they see your brand. The importance of branding is exemplified by the fact that when you hear Nike, you think about sports and “Just Do It.”