FedEx Logo
Lindon Leader’s the “FedEx” logo vas very important to the design world. His logo is one of the most known logos today in the United States and even throughout the world. The logo is very simple but if you look closely you will notice what makes it different. In between the E and the X there is an arrow pointing out to the right. It is said that the arrow represents a hint of motion.
Often when looking at the logo, most will not notice the significant detail. I know I didn’t until I did the research. But after seeing it once it’s something that will always stand out. The logo is used in all the different companies of FedEx such as FedEx Express, FedEx Freight, FedEx Ground, FedEx Kinko’s, FedEx Trade Networks, and FedEx Services. The original version of the logo the color of Fed was purple and the Ex was orange. On all the variations of the logo the “Fed” is always purple, but the Ex’s vary. The Ex in the FedEx Freight is Red, the Ex in the Fedex Ground is Green, The Ex in the FedEx Kinkos is Blue, The Ex in the Trade Networks is Yellow, and the Fedex Services is Grey.
The logo is used in many places such as the FedEx trucks, Airplanes, on packages, on TV, Print materials, on the web. You will see this logo pretty much anywhere. This logo was made in 1994, at the time Lindon Leader was working as a Senior Design Director at Landor Associates, San Francisco. In an interview Leader said that thought to make an arrow between the E and the X was after many ideas were being reviewed. He said he tried different kinds of arrows before he got to use the final one. The designer also admitted to manipulating the font. He worked with Univers 67 (Bold Condensed) and Futura Bold. He said that he took the best characters from both the fonts and put them together.
Artur Kazak | Akwebstudio
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